Sponsored Listings is a cost-effective and flexible way to reach relevant buyers and promote your inventory on Trade Me.


TABLE OF CONTENTS


How it works


Please note that usage of this product will result in charges, which will be charged to your linked Trade Me account balance.


Sponsored Listings is easy to use, all you need to do is set a daily budget and an optional end date. If you don’t set an end date, your daily budget will be used until the end of the campaign or until you pause your campaign. Your daily budget is used to promote all of your inventory to relevant buyers in high visibility Trade Me keyword search positions – this will be the top of search on our web and app experience. You will be charged when buyers click on your sponsored listing. The price per click is determined through an auction process and will vary based on a range of factors including item price, seller & buyer demand.


Daily Budget


Your daily budget is the maximum amount you will be charged for use of Sponsored Listings per day. However it is worth noting that any unused daily budget will carry over to the next day, for example: if you set a $100 daily budget for a campaign duration of 2 days but you only used $50 on day 1, the unused $50 would carry over to day 2 and you would spend no more than $150 on day 2. This means you would still be charged a maximum of $200 for those 2 days.


How to set up and manage

  1. Go to your Trade Me dashboard and scroll down to the Sponsored Listings section.
  2. Set a daily budget - the maximum amount you will be charged per day
  3. Choose your campaign strategy 
  4. Click Update
  5. Once the campaign is running you can click and edit the daily budget or campaign strategy at any time.


Breakdown of metrics

  • Impressions: The number of times your products have been displayed in a Sponsored Listing placement in search.
  • Clicks: The number of times your Sponsored Listings have been clicked.
  • Purchases: The number of purchases that have been made from a click on your Sponsored Listing. Note: that at this stage this does not include purchases made using the cart.
  • Total spent: The amount of money you have spent on Sponsored Listings. This price includes GST.
  • Sales: The amount of sales revenue you have generated through your Sponsored Listings.