TABLE OF CONTENTS


Overview

The Kogan First program is designed to increase the visibility of your products on Kogan by giving Kogan Members exclusive access and promotions.


Key benefits include:

  • Kogan Members can filter and search specifically for Kogan First eligible products.

  • Products can participate in Kogan First-exclusive promotions.

  • Available on both Kogan AU and Kogan NZ.


Eligibility Requirement

Your products must offer the greater of $2 or 3% off the non-member price.

Omnivore sends Kogan the following pricing details for each eligible product:

  • Recommended Retail Price (RRP)

  • Sale Price

  • Kogan First Price


How Kogan First Pricing Appears

On the Kogan product listing, the Kogan First price is displayed as a special discounted price for members, clearly showing the saving compared to the standard sale price.
 


How to Set Up Kogan First in Omnivore

  1. Create a Product Group

    • Navigate to Products → Product Groups in the left-hand menu.

    • Define the products you want to make eligible for Kogan First. See here for how to create a group.

  2. Create Kogan First Eligible Product Action

    • Go to Products → Product Actions.

    • Click Create Kogan First Eligible Product.

    • Select the site: Kogan AU or Kogan NZ.

    • Complete the required fields, choosing whether to discount by a % or a $ amount.

    • Ensure the discount is a minimum of $2 OR 3% off the Sale Price.

    • Click Save.



  3. Upload to Kogan

    • Navigate to the Kogan Dashboard.

    • Click Upload to Kogan to push the eligible products.


Important Pricing Notes

  • Kogan First pricing must meet the greater of $2 or 3% off the Sale Price.

  • The $2 minimum only meets the 3% requirement for products priced up to approximately $67.

  • For products priced above $68, a $2 discount will result in less than a 3% discount meaning the products will not qualify for Kogan First pricing.

Recommended Setup for Different Price Ranges:

  1. Product Group 1: Max price $67 → Kogan First Product Action with $2 discount.

  2. Product Group 2: Min price $68 → Kogan First Product Action with 3% discount.


Validation Errors:
If you see the error:

"Kogan First price must be at least 3% or $2 off"

Check the product price. 


Products above $67 require the 3% discount to meet Kogan First requirements.